Groupon Merchant Center Now Shows If Customers Love or Hate Your Deals

To combat the lack of transparency around customer satisfaction with daily deals, Groupon today launched a new version of its Merchant Center. It includes the real-time percentage of deal customers who would recommend the business to a friend, plus their comments. Customer satisfaction is a big question for merchants wondering if they should start or continue running daily deals. Data on satisfaction rates is scarce, though. Worse, ?a 2010 study showed that just 36% of customers spend more than the value of a deal, and just 20% return to the business. The feature could be a double-edged sword, encouraging retention or desertion depending on a merchant's feedback.

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