It is that time of the year again: the MIXX awards are being attributed in Belgium. Just like every year, IAB is rewarding the best digital campaigns of the year with MIXX awards (i.e. ?Marketing and Interactive Excellence Awards?).
And this year again, it is an opportunity for Belgian agencies to showcase their strongest work in the digital marketing landscape. Not necessarily the most creative work, but those campaigns that made best use of the digital channels and have shown proof of strong results and great efficiency.
Obviously, we are all very proud of the work that we produce for our clients. And if the client is happy, then we are happy. But there is something very rewarding about having fellow digital marketers and strategists recognising the value of your concept or campaign. Indeed, it flatters the ego. But especially ? and we don?t have to be shy to say it out loud ? it creates nice visibility for the agency.
LBi Belgium has participated to the MIXX awards for many years. And yet, every year, it is a rush to get the cases ready. Somehow, we always manage to put the last dots on the i an hour before the submission deadline. Literally. But it always is worth the effort.
So yes, we are proud that we have been nominated for a MIXX award in the category ?best product launch? for Belgacom Web Experts. And so is our client.
Because Web Experts is not only a project that has made efficient usage of digital channels, but it is also a project that shows that through the internet you can bring generations together ? proving that there is a strong human and social aspect in digital as well.
Web Experts is a program ran by Belgacom to ?connect the unconnected?. In practice, it provides tools and material to teach seniors how to use the internet with the help of youngsters (their grandchildren) who are usually very familiar with the internet and all its possibilities. In the school year of 2011-2012, more than 60 individuals and school have submitted a project to teach seniors. Through these projects, more than 1200 seniors have been initiated into the secrets of the internet. Belgacom has therefore decided to repeat the program this school year.
The nominees for the different categories of the MIXX awards have been asked to defend their case at DMF that took place on October 11th. Belgacom Web Experts is selected in a category that has some strong contenders. So, this was our last chance to prove why our case should be receive an award. We decided to keep our speech short and to let the users of the platform speak and explain to the jury of the MIXX awards why this program is so strong. We now hope that the words of Aline and Thomas and their grandparents will have been convincing.
The winners of the MIXX awards will be announced on October 25th at the IAB MIXX Awards Evening.
We cross our fingers.
The IAB MIXX Awards reward them not only in Belgium but also in other countries where IAB is active. The IAB MIXX Awards The IAB MIXX Awards recognizes digital marketing excellence in cross media campaigns. This means that every aspect of the campaign is important: strategy, execution and & of media, results & ROI and creativity. Only the best digital campaigns will win an award.
The Jury of the IAB MIXX Awards rewards the best Belgian works in the interactive and digital landscape. Campaigns may be submitted in 5 different categories: Direct Response or Lead Generation, Brand Awareness & Positioning, Best Brand/Product Launch, Business-to-business and Public Service/Non Profit. The most innovative campaign will be rewarded by Best Experimental and Innovation Award. The Winners of the IAB MIXX Awards Belgium will be automatically nominated for the IAB MIXX Award Europe at the Interact Congress.
Source: http://inspire.lbigroup.be/?p=1800
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